Your direct connection to london theatre
E-Comerce · B2B Solutions · API

Who we are

Established in 1999, London Theatre Direct is one of the UK’s leading ticket agents and distributors. As one of the first companies to sell theatre tickets online in the UK, through to displaying interactive seating plans, connecting to multiple API systems and becoming the first ticket seller in the world to accept bitcoin, London Theatre Direct continues to innovate using new technologies.

Our solutions

London Theatre Direct offer a variety of partner solutions, including a full bookable API in REST and SOAP, our b2b trade and travel agent solution, and customisable white label websites and tickets app. All of our solutions offer our partners net rates or generous commission levels


Fully integrate all functionality into your own online solution

  • Secure online booking platform
  • Dedicated technical support
  • Flexible payment options
  • Net or commissionable rates
  • Detailed sales tracking reports
  • Direct connections to Broadway and London theatres
  • SOAP and REST APIs
  • Robust, fast, reliable
Get API access

White label

An easy and cost-effective way to sell London theatre tickets on your website

  • Direct connections to many West End theatres for live inventory
  • Full price and discount tickets
  • Typically more than 30 ticket offers available at any one time
  • Seat details confirmed at time of booking
  • Many shows available until 30 minutes before the show starts
  • Retain your own branding and logo
  • Competitive pricing
  • Attractive commission levels
  • XML product feeds available
  • Customer contact centre for after service care
  • Real time sales reporting
  • Interactive seating plans
Get White Label


Password protected B2B site for trade clients

  • Secure online booking platform
  • Clean design, fast ticket purchase
  • Full ticket inventory and access to ticket offers
  • Net or commissionable rates
  • Interactive seating plan ticket selection
  • Payment on account or by credit card
Get B2B access